Privacy Policy

TouchPoint Video ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, touchpoint.video (the "Site"), use our software as a service (SaaS) products, or install our Chrome Extension (collectively, the "Services").

By accessing or using our Site and Services, you agree to the terms of this Privacy Policy.

1.1 Personal Information

While using our Site and Services, we may ask you to provide us with certain identifiable information that can be used to contact or identify you. This may include, but is not limited to:

• Name
• Email Address
• Phone Number
• Billing Information (processed through PayPal)
• Company Name
• Account credentials (username, hashed password)
• Other information you choose to provide

1.2 Non-Personal Information

We may also collect non-personal identification information that your browser sends whenever you visit our Site. This may include:

• IP Address
• Browser Type and Version
• Pages of our Site that you visit
• Time and Date of your visit
• Time spent on those pages
• Device information (operating system, screen resolution)
• Referring website addresses
• Other diagnostic data

1.3 Chrome Extension Data Collection

When you install and use the TouchPoint Interactive Chrome Extension, we collect the following data to provide and improve the interactive video experience:

Data Collected by the Extension:

• YouTube Viewing Data: Video IDs, timestamps, and watch duration for videos with TouchPoint interactive elements
• Interaction Data: Clicks on interactive hotspots, buttons, and links within videos
• Engagement Analytics: Mouse movement patterns, hover behavior, and interaction timing (collected in aggregate)
• Browser Information: Extension version, browser type, and basic system information
• User Preferences: Settings and configurations stored locally in your browser

Local vs. Server Storage:

• Stored Locally: Extension settings, preferences, and cached project data are stored in your browser's local storage and are not transmitted to our servers
• Transmitted to Servers: Engagement analytics (hotspot clicks, mouse movements, video interaction data) are sent to our servers to provide creators with analytics reports

1.4 Analytics and Tracking Data

For interactive videos created with TouchPoint Studio, we collect detailed engagement analytics to help creators understand viewer behavior:

• Hotspot Performance: Click rates, hover time, and engagement metrics for each interactive element
• Mouse Movement Heatmaps: Aggregated cursor position data to show attention patterns (sent in batches every 10 seconds)
• Timeline Tracking: Video playback position when interactions occur
• Viewer Demographics: General location data (country/region level only), device type, and browser
• Session Data: Duration, replay behavior, and drop-off points

1.5 Project and Content Data

When you use TouchPoint Studio to create interactive videos, we store:

• Video URLs and source information (YouTube, Vimeo, MP4)
• Hotspot configurations (position, timing, content, links)
• Design settings (colors, fonts, animations)
• Project files and assets uploaded by you
• Published project codes and embed settings

TouchPoint Video may use the collected data for various purposes:

• To provide and maintain our Services
• To process payments and manage subscriptions
• To notify you about changes to our Services
• To allow you to participate in interactive features when you choose to do so
• To provide customer support and respond to inquiries
• To gather analysis or valuable information so that we can improve our Services
• To monitor the usage of our Site and Services
• To detect, prevent, and address technical issues, fraud, and security threats
• To generate analytics reports for content creators
• To develop new features and improve existing functionality
• To fulfill any other purpose you provide it for
• To send you promotional content and marketing communications, if you have opted in

2.1 Analytics for Content Creators

If you create interactive videos using TouchPoint Studio, we provide you with analytics dashboards that include:

• Engagement metrics (views, clicks, interaction rates)
• Heatmaps showing viewer attention patterns
• Performance data for individual hotspots
• Demographic and geographic viewer data (aggregated)

This data is derived from information collected via the Chrome Extension and embedded players. All viewer data is anonymized and presented in aggregate form.

3.1 Cookies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier.

Types of Cookies We Use:

• Essential Cookies: Required for login, session management, and core functionality
• Analytics Cookies: Help us understand how visitors interact with our Site
• Preference Cookies: Remember your settings and preferences

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

3.2 Local Storage

Our Chrome Extension uses browser local storage (chrome.storage) to:

• Store extension settings and preferences
• Cache project data for faster loading
• Remember your interaction history for the session

This data remains on your device and can be cleared by uninstalling the extension or clearing browser data.

We do not sell, trade, or otherwise transfer your Personal Information to outside parties without your consent, except in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who assist us in operating our website and conducting our business, including:

• Payment Processors: PayPal for subscription and payment processing
• Hosting Providers: Cloud hosting services for website and data storage
• Analytics Tools: Services that help us understand Site usage patterns
• Email Services: For sending transactional and marketing emails (if opted in)

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information to comply with:

• Legal obligations and lawful requests by public authorities
• Court orders, subpoenas, or legal processes
• Enforcement of our Terms and Conditions
• Protection of our rights, property, or safety, or that of others
• Investigation of fraud, security issues, or technical problems

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change via email or prominent notice on our Site.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

5.1 Active Accounts

We retain your personal information and project data for as long as your account is active or as needed to provide you with Services.

5.2 Cancelled or Expired Subscriptions

If your subscription is cancelled or expires:

• Project Data: Retained for 90 days after subscription cancellation to allow for reactivation
• Account Information: Retained for 90 days, after which we reserve the right to delete inactive account data
• Published Videos: Interactive elements may continue to function during the grace period
• Analytics Data: Aggregated analytics may be retained indefinitely for service improvement and research

5.3 Extension Data

• Interaction Data: Stored for 12 months for analytics purposes, then archived or deleted
• Mouse Movement Data: Aggregated into heatmaps and deleted after 6 months
• Local Extension Data: Remains on your device until you uninstall the extension or clear browser data

5.4 Legal Retention

We may retain certain information as required by law or for legitimate business purposes, including:

• Compliance with legal, tax, and accounting obligations
• Resolution of disputes and enforcement of agreements
• Prevention of fraud and abuse

The security of your data is important to us. We implement commercially reasonable security measures to protect your Personal Information, including:

• Encryption of data in transit (SSL/TLS)
• Secure password hashing (bcrypt or similar)
• Regular security audits and updates
• Access controls and authentication requirements
• Monitoring for suspicious activity

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Your Responsibility:

• Keep your account credentials confidential
• Use strong, unique passwords
• Log out after using shared devices
• Report any suspected security breaches to us immediately

7.1 Rights Under Australian Privacy Law

As an individual in Australia, you have certain rights in relation to your Personal Information, including:

• Right to Access: Request copies of your personal information
• Right to Correction: Request correction of any inaccuracies in your personal information
• Right to Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Right to Object: Object to or request the restriction of processing your personal information
• Right to Data Portability: Request your data in a structured, commonly used format

7.2 Chrome Extension Controls

You have full control over the Chrome Extension:

• Disable/Enable: Toggle the extension on or off at any time
• Uninstall: Remove the extension completely from your browser
• Clear Local Data: Clear cached data through Chrome settings
• View Permissions: Review what data the extension can access in Chrome extension settings

7.3 Marketing Communications

You can opt out of marketing emails by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at support@touchpoint.video
• Updating your email preferences in your account settings

Note: You cannot opt out of transactional emails (e.g., account notifications, payment confirmations, security alerts).

7.4 Exercising Your Rights

To exercise any of these rights, please contact us using the details provided in Section 12. We will respond to your request within 30 days.

TouchPoint Video is based in Australia, but our Services are available to users worldwide. If you access our Services from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia or other countries where our service providers operate.

By using our Services, you consent to the transfer of your information to Australia and other countries that may have different data protection laws than your country of residence.

We take steps to ensure that your data receives an adequate level of protection in accordance with applicable privacy laws.

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

YouTube Content Creators: If you create interactive videos intended for children, you are responsible for ensuring compliance with applicable children's privacy laws (including COPPA in the United States) and YouTube's policies.

10.1 External Links

Our Site and interactive videos may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site.

We strongly advise you to review the Privacy Policy and terms of service of any third-party site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10.2 YouTube and Vimeo

When you use our Chrome Extension to view interactive videos on YouTube, or when you embed videos from YouTube or Vimeo in TouchPoint Studio:

• YouTube and Vimeo's privacy policies and terms of service apply
• These platforms may collect their own data about your usage
• We do not have access to data collected directly by YouTube or Vimeo
• Our extension only interacts with videos that contain TouchPoint codes

10.3 Content Creator Responsibility

If you create interactive videos with hotspots that link to external websites, you are responsible for:

• Ensuring links comply with our Terms of Service
• Verifying that linked sites are safe and legitimate
• Informing viewers about external links where appropriate

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

11.1 Notification of Changes

We will notify you of any material changes by:

• Posting the new Privacy Policy on this page with an updated "Last Updated" date
• Sending an email notification to the address associated with your account (for significant changes)
• Displaying a prominent notice on our Site

11.2 Your Acceptance

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Continued use of our Services after changes are posted constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, you should discontinue use of our Services and contact us to close your account.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

TouchPoint Video
Suite 402, 173 Barkly St
St Kilda, Victoria 3182
Australia

Email: support@touchpoint.video
Phone: +61 411 389 531
Privacy Inquiries: support@touchpoint.video

We aim to respond to all privacy-related inquiries within 30 days.

By using TouchPoint Video's Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Your consent is obtained when you:

• Create an account or subscribe to our Services
• Install and use the Chrome Extension
• Access or use our Site
• Click "I Accept" or similar affirmative action during signup or installation

If you do not agree with this Privacy Policy, please do not use our Services.