Built for B2C Marketing, Entertainment, Education and eCommerce
TouchPoint is a desktop SaaS platform that provides fun, engaging and productive ways for viewers to interact with video content. Whether it's strategically revealing a call to action button, adding products to a shopping cart or personalizing each video for the customer, you can do it quickly and easily with TouchPoint.
Anyone can build interactive videos, we can do it for you or we can introduce you to individuals and companies who specialize in the TouchPoint platform. If you specialize in creating TouchPoint videos let us know so we can recommend you.
Generate more sales, leads,
insights
and brand recognition
Present website videos in a player designed to engage viewers
Everybody loves personalized content. One of TouchPoint's powerful features is the ability for two way communication between the video and your website.
This enables you to customise a video to each customer who's logged in to your site.
For example type in your first name and press Enter. It will then be integrated into the site.
This simulates users logged into your site where you'll be able to dispatch their name to the player after the page loads.
2 way communication demonstration
Enter your name to test this feature
Whether you're a full service digital agency, inhouse marketing team or a freelance
web designer or videographer, TouchPoint Video will help improve every brand, business and project it's applied it to.
Drag n Drop
You'll find the drag n drop UI is easy to use. Wizards step you through progressively revealing the full UI.
TouchPoint is also a fast platform. We know time is paramount and with that in mind we've designed the software to
deliver results quickly with as few round trips to the server as possible.
The first few steps setup the video and poster files as well as the player's look and feel.
This is where you add a logo to the controlbar and
an image or logo in a corner of the player. These come into view when the player is paused.
The next steps let you setup the video hotspots.
It can take just 5 to 30 minutes to create an interactive video. Even a complex one. It is recommnded you plan out
your interactions before starting a project. You can add and remove hotspots anytime. When removing hotspots the
last hotspot is always removed.
Videos don't need to be limited to eCom website videos. You can create all types of interactive videos
for all types of projects. Imagination is your only limitation.
What use to take hours to code now can take just minutes
With TouchPoint Video
You can also import video settings
from YouTube and Rumble
Your Dashboard provides quick
access to all your projects
Dashboard buttons and links
- View video
- Edit project
- Clone project
- Embed code
- Publish/unpublish
- Delete project
- Test landing pages
- Include code (GA, style, js, html)
- Sticky note about project
- Video Meeting (using Whereby)
- Project analytics
Add interactivity to your social media posts and ads
Social media posts and ads are made all the more powerful when integrating interactivity into them.
By creating an interactive video for mobile that captures leads and sales you'll increase engagement and get better results!
Simply include a
QR code in your social media post or ad that opens it.
Contact us if you'd like more information.
For example type in your first name and press Enter. It will then be integrated into the site. This simulates users logged into your site where you'll be able to dispatch their name to the player after the page loads.
2 way communication demonstration
You'll find the drag n drop UI is easy to use. Wizards step you through progressively revealing the full UI. TouchPoint is also a fast platform. We know time is paramount and with that in mind we've designed the software to deliver results quickly with as few round trips to the server as possible.
The first few steps setup the video and poster files as well as the player's look and feel. This is where you add a logo to the controlbar and an image or logo in a corner of the player. These come into view when the player is paused.
The next steps let you setup the video hotspots.
It can take just 5 to 30 minutes to create an interactive video. Even a complex one. It is recommnded you plan out your interactions before starting a project. You can add and remove hotspots anytime. When removing hotspots the last hotspot is always removed.
Videos don't need to be limited to eCom website videos. You can create all types of interactive videos for all types of projects. Imagination is your only limitation.
What use to take hours to code now can take just minutes
With TouchPoint Video
You can also import video settings
from YouTube and Rumble
Your Dashboard provides quick
access to all your projects
Dashboard buttons and links
- View video
- Edit project
- Clone project
- Embed code
- Publish/unpublish
- Delete project
- Test landing pages
- Include code (GA, style, js, html)
- Sticky note about project
- Video Meeting (using Whereby)
- Project analytics
Add interactivity to your social media posts and ads
Social media posts and ads are made all the more powerful when integrating interactivity into them. By creating an interactive video for mobile that captures leads and sales you'll increase engagement and get better results!
Simply include a QR code in your social media post or ad that opens it. Contact us if you'd like more information.
TouchPoint is a white label service. You can embed your logo and apply your brand style guide so the player fits in exactly with the website.
TouchPoint also comes at a price to suit your needs. There are Free, Pro and Agency plans available.
All features are available on every plan. The difference is what the public sees. While free plans can create unlimited hotspots only 1 is accessible by the public. 3 hotspots in the Pro plan are accessible to the public and all hotspots in the Agency plan are accessible. Custom code is also publicy accessible to Pro and Agency members. But fear not!
Free and Pro plans can unlock more hotspots on a case by case basis and Free members can also unlock custom code on a case by case basis.
When you create an account it is automatically a Free account. You can upgrade, downgrade or cancel your account at any time from Dashboard > Account.
videos to improve the buyer journey
While other interactive video platforms and software present videos in a popup lightbox, TouchPoint videos work wherever you embed the iframe code on the page. There's no disruption or additional clicks required in the user journey.
From a video you can:
- Add products to a website shopping cart
- Streamline the buyer journey
- Introduce strategic offers
- Increase brand recognition
- Enable story branching
- Embed custom content
- And it's 100% white label
It's easy to add a variety of interactive hotspots and drag them into place.
Buttons are hot and can be styled with css
Text can be hot or decorative (not hot). HTML content can also be added into this area
Images are hot and can be dragged into position
Masks are hot and invisible. They can be placed over a part of the video (IE over a logo or button that's baked into the video)
HOTSPOT INSPECTOR
TouchPoint sets up 5 types of hotspot actions from the Link dropdown menu.
- 1. Webpage Link
- 2. Jump to a point in the Timeline
- 3. Call a function in the Parent
(or one of your custom functions) - 4. Link to an Email address
- 5. Link to a Phone number
The inspector UI changes depending on your selection.
While links can be defined in the textbox next to the dropmenu they are reformatted into click handlers. The binoculars reveal the click handler above the hotspot buttons which you can edit.
You can append other event handlers like onmouseover, onblur, etc in this area. You can also customize or remove this if ou don't want it clickable. Just note if using a mask, button or image hotspot the cursor will change and appear active.
Use the Text hotspot (you can apply HTML in a Text hotspot) if you don't want the cursor to appear active.
You can also create your own functions and style classes by adding them in the Global Include Code section and calling a function from the click handler.
When creating a hotspot it is identified as Hotspot 1, Hotspot 2, etc. Right mouse clicking on the Hotspot button lets you change the name so it's easier to identify what the hotspot is.
TouchPoint provides high level control for web designers and developers to include custom features, componants and 3rd party libraries.
The player is based on VideoJS and is customisable by modifying the css classes. jQuery is also built in so its library of functions can be accessed.
Analytics are also an option for each video and can be activated on a case by case basis from the Dashboard. They include clicks, mousemoves and additional information about the viewer to help you better understand how a video is being received and experienced.
Link to your mp4 and poster files or upload them
Test Pages for Showcasing
Another excellent feature is the ability to present an interactive video in a mockup of the page it's intended to reside in.
Enter the URL & TouchPoint creates a mockup and embeds the interactive video at the base of the page.
It's a WYSIWYG environment, like editing a Word document. You cut the video from the page and paste it where you want it in the page. Often you'll be replacing the YouTube video. Then save it and share the link with the client and stakeholders.
Agencies and Designers
TouchPoint can also be used as an effective prospecting tool that will help sign up new business. Businesses who embed YouTube videos in their websites are ideal prospects.
Ready to get started?
Sign Up for a free account and explore the platform. There's a detailed Help file describing all the platform features in the program.